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    • 5Step 5: Move in
    • 6Step 6: The first months, and your rights

    Start with a question

    • Who pays for a care home?
    • Does Medi-Cal pay for a care home?
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    • Check a home’s license
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Primrose Alzheimer's LivingLicense #496803764 · Covelight Care
Covelight CarePrimrose Alzheimer's LivingLicense #496803764 · 2080 Guerneville Rd, Santa Rosa, CA · (707) 578-8360Record printed from covelightcare.com — data as of the dates shown on each item.
Home/California/Sonoma County/Santa Rosa/Primrose Alzheimer's Living
Map · 2080 Guerneville Rd

© Protomaps © OpenStreetMap

Starting rate$8,250/mo

Listed by the home on Seniorly · September 9, 2026 · See costs

Check availability

Request a tour

More days
  • AskThe cost, or your own question
  • (707) 578-8360

    From the state licensing record · October 26, 2026

  • primrosealz.com↗

Free for families. A home gets your number only if you say yes.

PA

Call Primrose Alzheimer's Living

Santa Rosa · Licensed for 50

(707) 578-8360

From the state licensing record · October 26, 2026

From the home’s website, primrosealz.com:

ljh@primrosealz.com · admissions email · seen October 5, 2026

or

Let us do the legwork

  • We ask about availability, price and the care you describe.
  • If it’s a fit, you choose whether they call you. Either way, you get every answer.
Check availabilityFree

Large community · Licensed for 50 · Santa Rosa

Primrose Alzheimer's Living

2080 Guerneville Rd, Santa Rosa, CA 95403 · Licensed since 2019

  • Overview
  • Care
  • Costs
  • Daily life
  • Location
  • State record

Primrose Alzheimer's Living

Overview

Starting rate

$8,250 a month

Listed by the home on Seniorly · September 9, 2026 See costs

No openings reported

  • Approved by the state: Wheelchair · Hospice · BedriddenState licensing record · October 26, 2026
  • Languages spoken: English and SpanishReported on Seniorly · August 24, 2026
  • Licensed for 50: a large care communityThe state license record

Ask this home

Check availability

Request a tour

More days
  • AskThe cost, or your own question

Free for families. A home gets your number only if you say yes.

Care and support

  • Wheelchairup to 50 residents
  • Hospiceup to 8 residents
  • Bedriddenup to 12 residents

Not on file: dementia approval.

Approved by the state · State licensing record · October 26, 2026. An approval may cover specific rooms or residents; it does not establish an opening.

Read the state’s own wording
AGE RANGE 60 AND OVER. APPROVED FOR 50 NON-AMBULATORY, OF WHICH 12 MAY BE BEDRIDDEN. HOSPICE WAIVER FOR 8 RESIDENTS.

935 - ELDERLY

CDSS record, verbatim · October 26, 2026

Care services

These are the home’s own statements about its day-to-day practice — they are not part of the state licensing record, and the state has not approved or reviewed them.

  • Assisted living

    Reported on primrosealz.com · source dated August 26, 2025.

  • Help with bathing or showering

    Reported on primrosealz.com · seen October 5, 2026.

  • Assistance with transfers

    Reported on Seniorly · source dated August 24, 2026.

  • Therapies availablePhysical Therapy

    Reported on primrosealz.com · source dated August 26, 2025.

  • Diabetic / carbohydrate-controlled diet

    Reported on Seniorly · source dated August 24, 2026.

  • Incontinence care

    Reported on primrosealz.com · source dated August 26, 2025.

  • Respite / short-term stays

    Reported on primrosealz.com · seen October 5, 2026.

  • Help with dressing and grooming

    Reported on primrosealz.com · seen October 5, 2026.

  • Building is wheelchair accessible

    Reported on Seniorly · source dated August 24, 2026.

  • Medication management

    Reported on Seniorly · source dated August 24, 2026.

  • Podiatrist visits

    Reported on primrosealz.com · source dated August 26, 2025.

  • Diabetes care

    Reported on Seniorly · source dated August 24, 2026.

  • Minimum respite stay7

    Reported on primrosealz.com · source dated August 26, 2025.

  • Activities of daily living the home lists help withUsing the telephone · Dressing · Mobility · Bathing · Toileting · Hygiene · and 2 more

    Using the telephone · Dressing · Mobility · Bathing · Toileting · Hygiene · Help with eating — reported on primrosealz.com · seen October 5, 2026.

    Baths — reported on primrosealz.com · source dated June 15, 2026.

  • Works with residents’ own health care providers

    Reported on primrosealz.com · source dated June 15, 2026.

  • Works with hospice

    Reported on primrosealz.com · source dated August 26, 2025.

  • Hands-on help or cueingSupervision of activities of daily living

    Reported on primrosealz.com · source dated August 26, 2025.

  • 24-hour supervision claimed

    Reported on primrosealz.com · source dated August 26, 2025.

  • Registered nurse on staff

    Reported on primrosealz.com · source dated June 15, 2026.

  • Training topics namedSpecifics of Alzheimer's care · Behaviors · The specifics of Alzheimer's care and behaviors · Alzheimer's careWe don’t have this home’s dementia-care disclosure. California requires a home that advertises dementia care to describe that care in writing when you ask.

    Specifics of Alzheimer's care · Behaviors · The specifics of Alzheimer's care and behaviors — reported on primrosealz.com · source dated August 26, 2025.

    Alzheimer's care — reported on primrosealz.com · source dated August 26, 2025.

  • Secured building entry

    Reported on primrosealz.com · source dated August 26, 2025.

  • Emergency call system

    Reported on Seniorly · source dated August 24, 2026.

As needs change

  • Medicines

    Who handles medications: Primrose staff assists with all necessary medications.

    primrosealz.com · August 26, 2025

  • Staying through hospice

    Residents may remain through end of life — reported yes

    primrosealz.com · August 26, 2025

We’ll ask for you. Not on file for Primrose Alzheimer's Living: two-person transfers or a lift, who is awake overnight and care if memory loss develops. When we check availability, we ask about these too.

Check availability

What it costs here

This home’s starting rate

$8,250a month to start

Listed by the home on Seniorly · September 9, 2026

Costs & moving in

  • What the base rate includesThree nutritious meals

    Reported on primrosealz.com · source dated August 26, 2025.

Monthly cost breakdownWith a studio and basic help · room, care and fees$8,250likely a month
Room
Daily care
Sharing the room

Memory care is not priced here: a dementia-care designation is not on file for this home. Ask the home.

  • Starting monthly rate$8,250this home

    The home lists this starting rate on Seniorly, seen September 9, 2026.

  • Basic help with daily careUsually includedup to $600

    Basic help is usually part of the starting rate. Homes that price care by level start around $600 a month (44 California homes publish a care-level range, seen in September 2026).

  • One-time move-in fee$2,500one time · likely $0–$4,000

    Homes that list a one-time entry or community fee charge a median of $2,500 (133 California listings; middle half $1,000–$4,000). Many homes list none — ask.

Likely monthly totalLikely $8,250–$8,850
$8,250
First monthWith a one-time move-in fee · likely $8,250–$12,400
$10,750
How people payPrivate pay, Medi-Cal waiver, SSI/SSP, veterans, insurance
  • MedicareDoes not pay for room and board in a care home. It can still cover hospice or home-health visits inside one.
  • Private payMost residents pay from savings, a home sale or family help. Ask for the rate and what it includes in writing.
  • Medi-Cal Assisted Living WaiverThis home is not on the DHCS participation list dated October 1, 2026. Ask the program about current options. The waiver pays for care services, not room and board.
  • SSI/SSPCalifornia’s 2026 standard is $1,626.07 a month; $1,444.07 of it goes to the home and $182 stays with the resident. Whether this home accepts it is not on file — ask.
  • VeteransVA Aid & Attendance can add to a veteran’s or surviving spouse’s pension. Ask whether residents here have used it.
  • Long-term care insuranceMost policies pay for licensed care homes. Ask what paperwork the home provides for claims.
If the money runs out, what Medi-Cal covers
Rates at nearby homes9 nearby homes publish starting rates of $3,245 to $6,900

$3,245$8,250

This homeA nearby home’s published starting rate

9 homes like this within 9 miles publish starting rates mostly between $3,450–$5,550.

  • Brookdale Paulin CreekSanta Rosa · 1.3 mi · Large community
    $4,325Listed on Seniorly · seen September 9, 2026
  • Pine Ridge TerraceSanta Rosa · 2.3 mi · Large community
    $5,095Listed on its own website · assisted living studio, starting at · seen October 5, 2026
  • Brookdale ChanateSanta Rosa · 2.6 mi · Large community
    $4,430Listed on Seniorly · seen September 9, 2026
  • Fountaingrove LodgeSanta Rosa · 3.0 mi · Large community
    $5,595Listed on Seniorly · seen September 9, 2026
  • Ivy Park at Santa RosaSanta Rosa · 4.0 mi · Large community
    $4,695Listed on its own website · studio apartments · seen October 27, 2026
  • Cogir of Rohnert ParkRohnert Park · 7.4 mi · Large community
    $3,495Listed on Seniorly · seen September 9, 2026
  • Brookdale WindsorWindsor · 7.4 mi · Large community
    $3,245Listed on Seniorly · seen September 9, 2026
  • Clearwater at Sonoma HillsRohnert Park · 8.2 mi · Large community
    $3,470Listed on Seniorly · assisted living shared bedroom · seen September 9, 2026
  • Oakmont GardensSanta Rosa · 8.2 mi · Large community
    $6,900Listed on its own website · assisted living starting price · seen October 5, 2026
How this estimate worksWhere this price comes from

The home lists this starting rate on Seniorly, seen September 9, 2026.

  • Only prices a home put out itself count: its own website, a listing it supplied, or a price Seniorly says the home confirmed. Prices a listing site shows without saying where they came from are left out.
  • Nearby homes are the nearest of the same size that publish a rate, widening from 3 to 40 miles until at least 8 do. The estimate starts from what they charge, then adjusts for this home’s size, state care approvals, Medi-Cal waiver participation, years licensed and the area’s prices.
  • Room, care-level, second-person and move-in lines come from what California homes publish on listing sites. Memory care uses Covelight’s researched premium over assisted living.
  • Totals add each line’s figure and combine the lines’ ranges as separate charges, because a home is rarely at the top, or the bottom, of every line at once.
  • We tested this estimate on 1,546 California homes that publish their own starting rate. It was within 10% of the real rate for 3 in 10 homes and within 25% for 7 in 10; the likely range held the real rate for 6 in 10 (September 12, 2026).
  • It cannot see this home’s specials, how it assesses care, or which rooms are open.
Avoid surprises on the billWhat changes the price, and what to ask
  • The care level

    Some homes charge one all-inclusive rate. Others add levels or points as needs grow. Ask how the level is set, who decides, and what the next level costs.

  • What is billed separately

    Medication management, incontinence supplies, transportation and a second person in the room are often extra. Ask for the list in writing.

  • Move-in costs

    A one-time move-in fee or deposit is common. Ask what it covers and whether any of it comes back if the stay is short.

  • Increases

    California requires at least 90 days’ written notice, with reasons, before a rate rises (Health & Safety Code §1569.655). A change in the resident’s care level is the section’s own exception and can be billed sooner.

Ask for the price

An estimate for planning, not a quote. A home sets the price after hearing about the care needed.

Daily life

Rooms, meals, activities and house rules, in the home’s own words. Open any detail to see where it came from.

Rooms & the spaces they will use (15)Private rooms · Outdoor space · Shared / companion rooms
  • Private rooms

    Reported on Seniorly · source dated August 24, 2026.

  • Outdoor spaceLandscaped exterior areas · Garden setting · Courtyard · Plants · Flower gardens · Vegetable gardens · and 9 more

    Landscaped exterior areas — reported on primrosealz.com · seen October 5, 2026.

    Garden setting · Courtyard — reported on primrosealz.com · source dated June 15, 2026.

    Plants · Flower gardens · Vegetable gardens · Activity areas · Wandering paths · Resting areas · Landscaped areas with plants, flower and vegetable gardens · Wandering paths with resting areas — reported on primrosealz.com · source dated August 26, 2025.

    Walking paths · Outdoor common space · Patio · Garden — reported on Seniorly · source dated August 24, 2026.

  • Shared / companion rooms

    Reported on Seniorly · source dated August 24, 2026.

  • Common areasDining hall · Music room · Bistro · Grill · Dining room · Business room · and 6 more

    Dining hall · Music room — reported on primrosealz.com · seen October 5, 2026.

    Bistro · Grill · Dining room · Business room · Library · Arts room · Movie theater · Game room · On-site market / Store · Cognitive learning center — reported on Seniorly · source dated August 24, 2026.

  • Private bathroom

    Reported on Seniorly · source dated August 24, 2026.

  • Visitor parking

    Reported on Seniorly · source dated August 24, 2026.

  • Rooms come furnished

    Reported on Seniorly · source dated August 24, 2026.

  • AmenitiesIndoor water stations · Outdoor water stations · Salon services · Piano · Fireplace · Move-in coordination

    Indoor water stations · Outdoor water stations — reported on primrosealz.com · source dated August 26, 2025.

    Salon services — reported on primrosealz.com · source dated August 26, 2025.

    Piano · Fireplace · Move-in coordination — reported on Seniorly · source dated August 24, 2026.

  • Wifi in resident rooms

    Reported on Seniorly · source dated August 24, 2026.

  • Housekeeping

    Reported on primrosealz.com · seen October 5, 2026.

  • Air conditioning in the room

    Reported on Seniorly · source dated August 24, 2026.

  • Salon or barber

    Reported on Seniorly · source dated August 24, 2026.

  • Cable or satellite TV

    Reported on Seniorly · source dated August 24, 2026.

  • Kitchenette in the unit

    Reported on Seniorly · source dated August 24, 2026.

  • Telephone in the room

    Reported on Seniorly · source dated August 24, 2026.

Meals, preferences & familiar food (16)Dining style · Special diets supported · Meals provided per day
  • Dining styleRestaurant style

    Reported on primrosealz.com · source dated August 26, 2025.

  • Special diets supportedSpecific diets · Medical restrictions · Low / No Sodium

    Specific diets · Medical restrictions — reported on primrosealz.com · source dated August 26, 2025.

    Low / No Sodium — reported on Seniorly · source dated August 24, 2026.

  • Meals provided per day3

    Reported on primrosealz.com · source dated August 26, 2025.

  • Texture-modified dietsPureed

    Reported on Seniorly · source dated August 24, 2026.

  • Snacks available

    Reported on primrosealz.com · source dated August 26, 2025.

  • Vegetarian or vegan optionsVegetarian

    Reported on Seniorly · source dated August 24, 2026.

  • All-day or flexible dining

    Reported on Seniorly · source dated August 24, 2026.

  • Cultural cuisine regularly servedInternational

    Reported on Seniorly · source dated August 24, 2026.

  • Dishes the home names, on a published menu or in its own description of its foodIce Cream w/Chocolate Syrup · Buttered Spinach & Glazed Carrots · Ham/Swiss/Rice Casserole · Marinated Tomato Salad · Mashed Potatoes · Glazed Pork Tenderloins · and 4 more

    Ice Cream w/Chocolate Syrup · Buttered Spinach & Glazed Carrots · Ham/Swiss/Rice Casserole · Marinated Tomato Salad · Mashed Potatoes · Glazed Pork Tenderloins · Whole Wheat Toast · Ranch Potatoes · Omelette with Veggies · Hot/Cold Cereal — reported on primrosealz.com · source dated August 26, 2025.

  • Food allergy management

    Reported on Seniorly · source dated August 24, 2026.

  • Family may eat with the resident

    Reported on primrosealz.com · source dated August 26, 2025.

  • Assistance with eating

    Reported on primrosealz.com · seen October 5, 2026.

  • Meals provided

    Reported on primrosealz.com · seen October 5, 2026.

  • Professional chef

    Reported on primrosealz.com · source dated August 26, 2025.

  • Dining atmosphereDining and nutrition program incorporates the latest research on what is needed for individuals facing memory lossWe don’t have this home’s dementia-care disclosure. California requires a home that advertises dementia care to describe that care in writing when you ask.

    Reported on primrosealz.com · seen October 5, 2026.

  • Catering

    Reported on primrosealz.com · source dated June 15, 2026.

Activities & the rhythm of a day (11)The shape of an ordinary day, as the home describes it · Activity types offered · Activity calendar published
  • The shape of an ordinary day, as the home describes itDaily activities program

    Reported on primrosealz.com · source dated June 15, 2026.

  • Activity types offeredFamiliar activities that stimulate memories · Social programs · Holiday celebrations · Brain gym exercises · Computer-based cognitive exercises · Physical exercise · and 336 more

    Familiar activities that stimulate memories · Social programs — reported on primrosealz.com · seen October 5, 2026.

    Holiday celebrations — reported on primrosealz.com · source dated June 15, 2026.

    Brain gym exercises · Computer-based cognitive exercises · Physical exercise · Cognitive exercises — reported on primrosealz.com · source dated August 26, 2025.

    Gardening · Seasonal and holiday celebrations · Arts and crafts · Birthday celebrations · Devotional services · Activities through Residential Care programs · Activities through Respite programs · Outings to museums, library and local stores — reported on primrosealz.com · source dated August 26, 2025.

    Interactions and activities with other residents · Special programs and services — reported on primrosealz.com · source dated August 26, 2025.

    Life-Skills · Recreational · Social activities — reported on primrosealz.com · source dated August 26, 2025.

    Life skills · Arts, crafts, games, and poetry · Music, movies & performances · Specialized therapeutic activities · Outside adventures · Outings · Arts · Games · Poetry · Movies · Performances · Extensive activity program · Socialization · Movement · Fresh air · Exercise — reported on primrosealz.com · source dated August 26, 2025.

    Music listening — reported on primrosealz.com · seen October 5, 2026.

    Life-affirming and encouraging activities · Aromatherapy · Touch therapy · Music · Pets — reported on primrosealz.com · seen October 5, 2026.

    Staying Fit · Noodle Exercise · Stretch & Flex · Fit Buddy · Bowling · Red Target Toss · Mini Golf · Cornhole · What Am I? Pinata · Comedy Hour · Travel to New York · Finish the Lyrics · Conversation Cards · Christmas Stories · Toys Timeline · Familiar Pairs · Mens/Womens Club · Guess the Word · Spiritual Care · Twister Toss · Knock the Cups · Random Trivia · Christmas in Mexico · Spiritual Reflection · Words That Start Ch · Getting Ready · Would You Rather · Reminisce Christmas · Leisure Time · Live Ukulele · Live Music · Guess in 10 · Finish the Phrase · Jeopardy '25 · Accordion Music · Ball Toss · Finish the Song · Jeopardy: Christmas · Who? Rockefeller · Christmas Sing Along · Modern Jeopardy · The Magic of Music · Who Sang It? · Christmas Stocking · Words That Start BR · Christmas Caroling · Hot Cocoa Bar · East or West · EZ Does It Trivia · Who? The Rockettes · Pennies In · Caroling History · Sing Along · Move & Groove · Guess 10 Professions · December Jeopardy · Millionaire · Christmas Family Feud · Birthdays/Outburst · TOYS Word List · Football · WhoAmI? · Trivia Cards · Ring Toss · PUPS Live Ukulele · Accordion with Mike · Sing Along w/Susie Q · Guess the Cups · Comedy Hr: Lucy · Birthdays/ Outburst · ChristmasFamily Feud · Guess10Professions · Live Music with Jon · LiveMusic w/Jeffrey · Live Music w/ Marty · Live Music w/ Craig · S: Pennies In · S:ReminisceChristmas · WhoAmI? Walt Disney · Move and Groove — reported on primrosealz.com · source dated December 17, 2025.

    Who? JackieRobinson · Who? Clark Gable · D: More Jeopardy '24 · ALOHA Word List · FamilyFeud · S: BlackHistoryMonth · D: Jeopardy '24 · Who? ReadersDigest · Accordion w/ Mike · HISTORY Word List · Ipad Games · Double "OO" Words · Fit/Chronicles · D: Modern Jeo '25 · D: Breakfast Trivia · Who? Aretha Franklin · Ipad: Tiny Decisions · Anything Goes · Movie & Coffee · S: Presidents Day · BHM Music · Comedy Hr: Dean · Who? Obama · WordsThatStart"Ch" · Feb PonderingPrompts · S: Would YouRather.. · Ipad: Millionaire · BHM Bingo · Outburst · S: Guess In 10 · Cornhole Game · LiveMusic w Marty · Fit/ Chronicles · Who?ChubbyCheckers · GuessIn10: Foods · D:Name That Tool · Jeopardy: Presidents · D:ReminiscingFeb 14 · D: Modern Jeo '24 · Ipad Game · D: More Jeo '25 · Lincolns Story · MissingVowel:States · Family Feud · S: Finish the Phrase · Ladder Toss · LiveMusic w/ Michael · Live Music w/Jeffrey · Sweetheart Dance · Unscramble:NFL Teams · S:Bird Is The Word · Who? Duke Ellington · D: Modern Jeopardy · S: BHM Music · Who? G. Foreman · Travel to Dubai · HonoringB.H.Month · S:Groundhog Day · BHM Word List · Who? Hank Aaron · BMH Music · Who? Oprah · WordsthatStart "Ch" · D: Random Trivia · Snowball Toss · Guess In 10: Animals · S: BlackHisotryMonth · Obama · BlackHistoryMonth · G. Foreman · Duke Ellington · Oprah · BlackHisotryMonth — reported on primrosealz.com · source dated August 26, 2025.

    Who?MarthaStewart · S: 15 FemaleSingers · Who? Julie Andrews · S:RememberRoyRogers · S:Name that 60'sTune · MissingVowels:Cities · APRIL Word List · Live Music w/ Deb · Volleyball · S: Finish the Song · S:RememberIrishSongs · Who? Diana Ross · Movie and Coffee · Lucky Coin Toss · Who? Ruth B. Ginsburg · Book Club: Sally Ride · Guess In 10: Foods · Name That Tool · Notable Women · First Ladies · More Jeopardy '25 · Saint Word List · Famous Irish Folks · British Invasion · Missing Vowel: States · March IQ · Travel: New Orleans · Academy Songs · Remember Irish Songs · Book Club: Amelia · Beads Word List · Eleanor Roosevelt · 15 Female Singers · Jeopardy · 15 FemaleSingers · Who? MarthaStewart · AncientEgyptTrivia · Would YouRather.. · Book Club: SallyRide · 1st Ladies · Who? AudryHepburn · Maine 1820 · Famous Movies · Bird Is The Word · Live Music w/ Michael · RememberIrishSongs · LiveMusic w/ Marty · IRISH Word List · D: Jeopardy — reported on primrosealz.com · source dated August 26, 2025.

    Funnies · Who? Judy Garland · Spelling Bee · More Jeopardy · Travel to Kansas · Finish the Phrase: OZ · Jeopardy '24 · Double OO Words · Bingo · Guess In 10: Professions · Breakfast Trivia · Music: Yellow Brick Road · What Am I? Ukulele · Detective · Desert Trivia · Luau Word List · What's the Scoop · Where? Sahara Desert · Desert Word List · Guess the Desert Animal · Hawaii Trivia · Song of Summer · Bucket Ball Toss · Sunday Football · Jeopardy: Dessert Animals · Who Am I? Don Ho · Zoom Ukulele Music · Gold Trivia · The Klondike Gold · Jeopardy: Gold Rush · Clues & CAT Words · Gold in the Yukon · Musicians & Song · Gold Word List · The A List · Yukon Word List · Daily Chronicles · Snack · English Class · Floral Melodies · Guess the Animal · The B List · What Am I? Golf Club · IPad Game: Flags · Fun and Games · Songs of Summer · Colorado 1876 · Colorado Word List · Noodles & Balloons · Music by Slim N None — reported on primrosealz.com · source dated August 26, 2025.

    Book Club · EZ Music Etta J. · Snake Word List · Travel: Oxford, England · Alice in Wonderland Trivia · Travel: New York Boroughs · Henry & Mahatma · Modern Jeopardy '24 · Who? Kevin Costner · Jeopardy: Food · Cold Word List · Crafts · Where Am I? Alcatraz · EZ Music Elvis · Where? Graceland · When? 1999 · What? Coca Cola · New Mexico 1912 · Growing Up Siblings · Bringning Up Baby · Zodiac Word List · Famous Singers · New York Trivia · Music Word List · Golden Globes · Bingo/ Crafts · Chinese NY Crafts — reported on primrosealz.com · source dated August 26, 2025.

    Cognitive activities · Physical activities — reported on primrosealz.com · source dated August 26, 2025.

    Volunteer program · Music programs · Resident band or musicians · Current events club · Happy hour · Cooking classes · Live dance or theater performances · Holiday parties · Dances · Art classes · Has karaoke · Trivia games · Live well programs · Has birthday parties · Has cooking club · Walking club · Has wii bowling · Has garden club · Movie nights — reported on Seniorly · source dated August 24, 2026.

  • Activity calendar published

    Reported on primrosealz.com · source dated August 26, 2025.

  • Activities tailored to the individual

    Reported on primrosealz.com · source dated August 26, 2025.

  • Exercise or fitness programHealth and exercise programs · Tai Chi/Zumba · Noodle Exercise · Stretch & Flex · Staying Fit · Move & Groove · and 4 more

    Health and exercise programs — reported on primrosealz.com · seen October 5, 2026.

    Tai Chi/Zumba · Tai Chi · Zumba — reported on primrosealz.com · source dated August 26, 2025.

    Noodle Exercise · Stretch & Flex · Staying Fit · Move & Groove · Fit Buddy · Move and Groove — reported on primrosealz.com · source dated December 17, 2025.

  • Trips outside the home

    Reported on primrosealz.com · source dated August 26, 2025.

  • Resident-run activities

    Reported on Seniorly · source dated August 24, 2026.

  • Religious services at the home

    Reported on primrosealz.com · source dated August 26, 2025.

  • Religious services off site

    Reported on Seniorly · source dated August 24, 2026.

  • Activities coordinator on staff

    Reported on primrosealz.com · source dated June 15, 2026.

  • Therapy animal visits

    Reported on primrosealz.com · source dated August 26, 2025.

Faith, culture & language (3)Religious observance supported · Languages spoken by caregivers · Cultural holidays celebrated
  • Religious observance supportedSpiritual Reflection

    Reported on primrosealz.com · source dated August 26, 2025.

  • Languages spoken by caregiversEnglish · Spanish

    Reported on Seniorly · source dated August 24, 2026.

  • Cultural holidays celebratedChinese New Year

    Reported on primrosealz.com · source dated August 26, 2025.

Pets, routines & independence (2)Residents may bring a pet · Pet types allowed
  • Residents may bring a pet

    Reported on Seniorly · source dated August 24, 2026.

  • Pet types allowedDogs · Cats

    Reported on Seniorly · source dated August 24, 2026.

Visiting & staying involved (6)Care conferences with the family · Transportation · Office or phone hours as published
  • Care conferences with the family

    Reported on primrosealz.com · source dated August 26, 2025.

  • Transportation

    Reported on primrosealz.com · seen October 5, 2026.

  • Office or phone hours as publishedMonday through Thursday 8:30 a.m.–5:00 p.m. · During business hours 8:30 a.m.–5:00 p.m. · 8:30a.m-5:00p.m.

    Reported on primrosealz.com · source dated June 15, 2026.

  • Support services for families

    Reported on primrosealz.com · source dated August 26, 2025.

  • Tour scheduling link

    Reported on primrosealz.com · source dated June 15, 2026.

    Open on the website ↗
  • Contact form

    Reported on primrosealz.com · source dated June 15, 2026.

    Open on the website ↗
About the home (3)Brand or trade name · Management company · For-profit or nonprofit
  • Brand or trade namePrimrose Engaged Living For DementiaWe don’t have this home’s dementia-care disclosure. California requires a home that advertises dementia care to describe that care in writing when you ask.

    Reported on primrosealz.com · source dated June 15, 2026.

  • Management companyThe executive director is responsible for Primrose's day-to-day operations.

    Reported on primrosealz.com · source dated June 15, 2026.

  • For-profit or nonprofitFor profit

    Reported on primrosealz.com · source dated August 26, 2025.

Where it is

2080 Guerneville Rd, Santa Rosa, CA 95403Address from the public record · October 26, 2026. Confirm the entrance with the home before visiting.

Opening the neighborhood map…

  1. 1Kaiser Foundation Hospital - Santa RosaHospital · General acute care, on the state’s list2 mi

Straight-line distances; check the drive or the walk. Hospital: the nearest general acute care hospital on the state’s list (CDPH, September 16, 2026).

Open directions ↗

The state record

California inspects every licensed home and publishes what it found. A citation does not make a home unsafe, and an empty file does not make a home good.

CDSS public record, read October 26, 2026 · License #496803764 · See the state’s own record ↗

The last 36 months — 3 of 8 documents

20261 state visit · 1 document

May 26, 2026Facility evaluation reportRoutine visitReport on file

Type of visit: Required - 1 Year

Licensing Program Analyst (LPA), Alviso, conducted a Required- 1 Year visit, on 5/26/26 at approximately 11:15am, and met with Administrator John Wotring. Currently there are thirty-five (35) residents' in care. Fire clearance approval is for fifty (50) non-ambulatory, which includes approval for twelve(12) bedridden. The facility is sprinkled, and has a hard wired smoke alarm system. The facility has four(4) carbon monoxide detectors. Fire extinguishers were serviced and tagged as required. Facility has a required infection control plan. Facility has a required emergency disaster plan. Facility specializes in dementia care. Hospice care waiver approved for eight (8) residents. Per review of records, the facility is conducting emergency disaster drills as required. Facility has a sufficient supply of emergency supplies, including water and food items to meet the required 72-hour shelter in place requirement. LPA reviewed ten (10) resident files. All files were complete. LPA reviewed ten (10) staff files. All staff had required criminal record clearance. All staff required to have CPR certification and first aid certification were found to be current. LPA reviewed staff training. LPA toured the facility with the Administrator. Hot water was measured at 116.4 degrees Fahrenheit, which is within regulation. All exits were free and clear of obstructions. All exits had delayed egress. The facility was at a comfortable temperature during the inspection. The food supply was sufficient. Facility had a sufficient supply of linens, paper products, hygiene supplies, and personal protective equipment (PPE). All medications were locked and inaccessible to residents in care, and others that do not assist residents with medications. All cleaners/disinfectants, and soap products were locked up and inaccessible to residents in care. All bathrooms observed during the inspection had grab bars and non-slip mats/non-slip texture for residents use. LPA observed resident involved in music activities during the inspection. Sufficient lighting in all common areas, bathrooms, and resident rooms observed during the inspection. No deficiencies were cited in today's inspection. Exit interview was conducted with the Administrator John Wotring.the state’s words, verbatim · CDSS document, May 26, 2026

20251 state visit · 1 document

Apr 29, 2025Facility evaluation reportRoutine visitReport on file

Type of visit: Required - 1 Year

Licensing Program Analyst (LPA), Alviso, conducted a Required- 1 Year visit, on 4/29/25 at approximately 10:15am, and met with Administrator John Wotring. Currently there are thirty-nine (39) residents' in care. Facility has a required infection control plan. Facility has a required emergency disaster plan. Facility specializes in dementia care. Hospice care waiver approved for eight (8) residents. Fire clearance approval is for fifty (50) non-ambulatory, which includes approval for twelve(12) bedridden. Per file reviews, emergency disaster drills are being conducted as required. The facility is sprinkled, and has a hard wired smoke alarm system. The facility has four(4) carbon monoxide detectors. Fire extinguishers were serviced and tagged as required. LPA toured the facility with the Administrator. All exits were free and clear of obstruction. All exit doors had working auditory alarms. All toxins were locked up and inaccessible to residents' in care. All medications were observed to be locked up and inaccessible to residents' in care. There is a small refrigerator in the medication room for storing medications that need to refrigerated. The hair salon is kept locked unless the salon staff is working in the salon room; The salon staff comes in twice a week at this time. There was sufficient lighting in hallways, resident rooms, all common areas, and bathrooms. Facility was at a comfortable temperature. Hot water was measured at 113.9 degrees Fahrenheit. Facility kitchen and dining area was observed to clean and orderly during the inspection. Continued on LIC9099C... Facility had a sufficient supply of food. Facility has sufficient emergency supplies, and food supplies to meet the "72 hour shelter in place" requirements. Sufficient supply of linens, paper products, cleaners/disinfectants, hygiene products, and personal protective equipment (PPE) for use as needed. LPA reviewed ten (10) resident files. Resident files were complete. LPA reviewed ten (10) staff files. LPA reviewed staff training. All staff have criminal record clearance as required. Direct care staff have first aid certification as required. Several staff have CPR certification, and on every shift there will be a staff with required CPR certification. LPA is requesting the following documents be updated and submitted by 5/29/25. LIC308 - Designation of Administrator Responsibility LIC500 - Personnel Report LIC610E-Emergency Disaster Plan (9-pages, ensure to review and update as needed/required) Infection Control Plan (ensure to review and update as needed/required) Copy of LIC400 Handling of Client Cash Resources (include copy of surety bond if handling cash) Copy of Current Liability Insurance Resident Roster Copy of current Administrator Certificate There are no deficiencies cited during today's inspection. Exit interview conducted with Administrator John Wotring.the state’s words, verbatim · CDSS document, Apr 29, 2025

20241 state visit · 1 document

Apr 3, 2024Facility evaluation reportRoutine visitReport on file

Type of visit: Required - 1 Year

Licensing Program Analyst (LPA), Alviso, conducted a Required- 1 Year visit, and met with Administrator John Wotring on 4/3/24 at approximately 9:30am. Facility specializes in dementia care. Hospice care waiver approved for eight (8) residents. Facility has a required infection control plan. Facility has a required emergency disaster plan. Fire clearance approval is for fifty (50) non-ambulatory, which includes approval for twelve(12) bedridden. The LPA toured the facility with Administrator John J. Wotring. All exits were clear and unobstructed. The facility is sprinkled, and has a hard wired smoke alarm system. The facility has four(4) carbon monoxide detectors. All fire extinguishers were serviced and tagged as required, expires 6/1/24. All exits with delayed egress were on and working properly during the inspection. All bathrooms inspected were clean, had grab bars, and non-slip mats/flooring in the showers. LPA observed activities going on with residents in care. Resident rooms inspected were clean and orderly. All resident rooms inspected had sufficient lighting, and all common areas of the facility had sufficient lighting for residents in care. The lights in all hallways are able to be dimmed in the evenings as needed. Food supply was sufficient. LPA observed other staff assisting residents with care services as needed. Facility has a sufficient supply of hygiene products, paper products, cleaners, and a sufficient supply of personal protective equipment (PPE) for use as needed. Facility kitchen, food storage areas, and dining area was observed to be clean and orderly. Medications were observed to be stored appropriately as required, and all medications were inaccessible to residents in care. Cleaners/disinfectants were locked and inaccessible to residents in care. Facility has required 72 hour shelter in place supplies. Continued on LIC809C... LPA reviewed nine (9) staff files. All staff files were complete. All staff had required training. All staff had criminal record clearance. LPA reviewed ten (10) resident files. Deficiency identified from resident file reviews. Five (5) resident files lacked required annual medical assessments. Deficiency will be cited, 87705(c)(5) Each resident with dementia shall have an annual medical assessment as specified in Section 87458, Medical Assessment, and a reappraisal done at least annually, both of which shall include a reassessment of the resident's dementia care needs, see LIC809D. LPA is requesting the following documents be updated and submitted 5/3/24. LIC308 - Designation of Administrator Responsibility LIC500 - Personnel Report LIC610E-Emergency Disaster Plan (ensure to review and update as needed/required) Infection Control Plan (ensure to review and update as needed/required) Copy of LIC400 Handling of Client Cash Resources (include copy of surety bond if handling cash) Copy of Current Liability Insurance Resident Roster Copy of current Administrator Certificate when received Deficiencies cited from the California Code of Regulations, Title 22, Division 6 of California Regulation. Failure to correct the deficiency and/or repeat deficiencies within a 12 month period may result in civil penalties. Exit interview conducted with Administrator/Licensee John J. Wotring. Appeal Rights provided to the Administrator.the state’s words, verbatim · CDSS document, Apr 3, 2024
Earlier years2022 to 2023 · 5 documents

20231 state visit · 1 document

Apr 27, 2023Facility evaluation reportRoutine visitReport on file

Type of visit: Required - 1 Year

Licensing Program Analyst (LPA), Alviso, is conducting a Required 1-Year visit, and met with Administrator John Wotring on 4/27/23 at approximately 9:35am. There are thirty-three residents in care at this time. Facility specializes in dementia care. Hospice care waiver approved for eight (8) residents. Facility has submitted the required Infection Control Plan, this is now part of the plan of operation. Fire clearance approval is for fifty (50) non-ambulatory, which includes approval for twelve(12) bedridden. LPA toured the facility with the Administrator. The facility is sprinkled, and has a hard wired smoke alarm system. The facility has four(4) carbon monoxide detectors. All exits with delayed egress were on and working properly during the inspection. Fire extinguishers, seven(7) were serviced and tagged as required- expires 6/8/23. Facility has the fire extinguishers scheduled annually to be serviced and tagged before they expire. The facility exits were all free and clear of obstruction. Hot water was checked at 109.F which is within regulation. All bathrooms inspected were clean, had grab bars, and non-slip mats/flooring in the showers. Resident and visitor bathrooms were clean and orderly. Resident rooms inspected were clean and orderly. LPA observed staff using a rug cleaner machine to clean the rug in resident rooms due to incontinence clean-up and maintenance. The facility has a sufficient supply of cleaners and disinfectants for use as needed. LPA observed other staff assisting residents with care services as needed. Facility has a sufficient supply of hygiene products, paper products, and a sufficient supply of personal protective equipment(PPE) for use as needed. Continued on LIC809C..... LPA observed activities going on with residents in care; LPA observed a guest guitarist come in, play music, and sing. LPA observed residents that were participating in the music activity. There was sufficient lighting in hallways, bathrooms, common areas, and resident rooms. LPA observed kitchen staff prepping for the lunch meal, and staff in the dining area setting up the tables. LPA observed a sufficient supply of food, perishable and non-perishable. Medications were observed to be in a locked and secured medication room; Only staff that are trained to handle medications have access to this room. Toxins/cleaners were locked up and inaccessible to residents in care. Facility was observed to be clean and orderly. LPA reviewed twelve(12) out of twelve(12) resident files. Resident files were complete. LPA reviewed twelve(12) out of twelve (12) staff files. Staff files were complete. All staff have required criminal record clearance. All staff that are required to have first aid certification were current. There are staff that also have CPR certification as required. Staff have required training. LPA is requesting the following documents be updated and submitted by 5/27/23: LIC308 - Designation of Administrator Responsibility LIC500 - Personnel Report LIC610E-Emergency Disaster Plan (ensure to provide all information in all boxes as required) Copy of LIC400 Handling of Client Cash Resources, include copy of surety bond. Copy of Current Liability Insurance Copy of current Administrator Certificate No deficiencies cited today. Exit interview conducted with Licensee/Administrator John Wotring.the state’s words, verbatim · CDSS document, Apr 27, 2023

20224 state visits · 4 documents

Sep 1, 2022Complaint investigation reportSubstantiated

Allegation investigated: Facility failed to meet the needs of the resident

Licensing Program Analyst (LPA) Alviso conducted a subsequent complaint inspection, on 9/1/22 at approximately 12pm, and met with the Administrator John Wotring. LPA also met with the Health Services Director, Dan O'Brien. LPA reviewed resident's file, and obtained copies from records. The LPA also reviewed medical records of the resident that were provided to the LPA The LPA had toured the facility with the Administrator. The LPA conducted interviews with staff, and other interested parties regarding the complaint allegations. The investigation revealed that resident(R1) had started having bowel movement changes which were observed as loose stools/diarrhea; Per interview(s) R1's room had to be cleaned by staff, including the resident's rug in their room from loose stool incident, and every other day after the incident occurred. The staff also cleaned resident's bathroom and disinfected it after the incident, and as needed after incident. Continued on LIC9099C... Substantiated The LPA toured the facility and found the resident's vacated room clean and free from urine and/or feces, including urine and feces odor .It is unknown how the resident's room and bathroom were cleaned and maintained prior to the LPA's inspection. There was differing information obtained from reporting party(s) and others interviewed regarding the allegations. Based on LPAs observations, record reviews, interviews with staff, interviews with other party(s), there is insufficient information to prove or disprove the allegation of "resident hygiene needs not being met" and "facility is not being kept clean." Although the allegation(s) may have happened or is valid, there is not a preponderance of evidence to prove the alleged violation did or did not occur, therefore the allegation is Unsubstantiated. No citations/deficiencies. Exit interview conducted with the Administrator. Per record reviews, there were no progress notes of resident's observed changes and/or any written documentation of resident observed change in condition. There was no documentation that was written and able to be provided and updated as needed in order to ensure the needs of the resident could be addressed by required parties, such as the Physician of the resident. Per record reviews the resident had a prescription for "stool softener" to be given daily, and was still receiving the medication, though the resident was experiencing loose stools; Per record review, Physician had not been notified and/or no written documentation for staff to ensure monitoring of the resident in regards to loose stools, in order to ensure needs of the resident are being met. Resident per interviews had started having loose stools approximately around 3/16 and/or 3/17, 2022. Resident had continued to have issues with bowel movements and was seen by the Physician on 3/22/22. Resident was treated for dehydration and also noted in medical documentation was "resident bowel function was liquid." Resident was prescribed an over the counter medication, Imodium for loose stools. The Physician had the stool softener stopped while resident was having loose stools. Resident was moved out of the facility 3/30/22. Per the investigation, there was no follow-up documentation on resident's observed changes, no documentation to staff on monitoring the resident for loose stools and hydration due to loose stools, no documentation notifying the Physician. Based on LPA interviews, and review of information obtained, the investigation has revealed that the allegation of "facility failed to meet the needs of the resident' has been substantiated. Due to the substantiation of the allegation, deficiency citations will be issued, 7468.2 Additional Personal Rights of Residents in Privately Operated Facilities and 87466 Observation of the Resident -see LIC9099D. The preponderance of evidence standard has been met, therefore the allegations are found to be SUBSTANTIATED. California Code of Regulations, (Title 22, Division 6, Chapter 8), is being cited. Appeal Rights Given. Exit interview conducted with the Administrator.the state’s words, verbatim · CDSS document, Sep 1, 2022 · control 21-AS-20220404141240

From the deficiency page — Deficiency type: Type A · Section cited: CCR 7468.2 · Plan of correction due date: Sep 2, 2022

7468.2 Additional Personal Rights of Residents in Privately Operated Facilities. a) In addition to the rights listed in Section 87468.1, Personal Rights of Residents in All Facilities, residents in privately operated residential care facilities for the elderly shall have all of the following personal rights: (4) To care, supervision, and services that meet their individual needs and are delivered by staff that are sufficient in numbers, qualifications, and competency to meet their needs. This requirement was not met based on: LPA's investigation, record reviews, and interviews; Facility did not ensure observed changes of the resident were documented and resident changes were being shared to all staff caregiving to resident 1, ensuring current needs were met. This is an immediate personal rights risk to resident(s) in care.the state’s words, verbatim · CDSS document, Sep 1, 2022

Plan of correction: Licensee/Administrator to ensure that all resident rigths are not violated; Ensure all staff are trained in resident rights by an outside agency. Submit plan of training for staff providing care services, including Administrator, Health DServices Director. Submit proof of training by 9/16/22. Submit plan of correction by 9/2/22.

From the deficiency page — Deficiency type: Type A · Section cited: CCR 87466 · Plan of correction due date: Sep 2, 2022

87466 Observation of the Resident The licensee shall ensure that residents are regularly observed for changes in physical, mental, emotional and social functioning and that appropriate assistance is provided when such observation reveals unmet needs. When changes such as unusual weight gains or losses or deterioration of mental ability or a physical health condition are observed, the licensee shall ensure that such changes are documented and brought to the attention of the resident's physician and the resident's responsible person, if any. This requirement was not met based on LPA's investigation, interviews, and reviewof records. acility did not ensure observed changes of the resident were documented and resident changes were being shared to all staff caregiving in order to meet resident's current needs-ensuring observed changes are addressed by the Physician and any other required parties. This is an immediate personal rights and health and safety risk to resident(s) in care.the state’s words, verbatim · CDSS document, Sep 1, 2022

Plan of correction: Licensee/Administrator to ensure that all resident observed changes are documented and brought to the attention of all those required , including faciity staff and resident's Physician. Ensure records are kept updated as needed and shared with staff on all shifts as needed to ensure resident's health and sfety. Submit proof of inservice regarding "Resident Observed Changes" to all staff providing care services, including Administrator and Health Services Director. Submit Proof of correction due 9/16/22. Submit plan of correction by 9/2/22.

Mar 29, 2022Facility evaluation reportRoutine visitReport on file

Type of visit: Required - 1 Year

Licensing Program Analyst (LPA), Dina Alviso, is conducting a Required 1-Year inspection, and met with Administrator John Wotring. The inspection is focused on the Infection Control procedures and practices of this facility. Currently thirty-five (35) residents in care. Facility specializes in dementia care. Hospice care waiver approved for eight (8) residents. Mitigation plan submitted and reviewed by the Department. Fire clearance approval is for fifty (50) non-ambulatory, which includes twelve (12) bedridden approval. Facility offers activities during the day for those wanting to participate; LPA observed a group activity exercising class during the inspection. All visitors and staff are screened upon entering the building; All visitors have their temperatures taken and answer all screening questions, all information is logged. Residents are screened daily, and observed for any changes, all information is logged. Facility was found to be clean, orderly, and at a comfortable temperature with all exits free from obstruction. Fire extinguishers were serviced and tagged as required, dated 6/2/21. Toxins are stored inaccessible and in locked cabinets. Medications were stored locked making them inaccessible to residents in care. The facility has a large sufficient supply of personal protective equipment (PPE). All exit alarms were on exit doors and working properly. Bathrooms observed had grab bars, and non-slip mat/flooring for bathing as needed. All postings were up and visible to all as required. Administrator stated that staff wear masks in the facility, and also when providing care services to the residents in and out of the facility. Administrator had a mask on, and LPA observed all staff had masks on during the LPA's inspection. Administrator stated that the facility is following and operating in compliance with the facility mitigation plan, and in compliance with Department PINs, and title 22 regulations/H&S Code as required. No deficiencies cited today. Exit interview conducted with Administrator John Wotring.the state’s words, verbatim · CDSS document, Mar 29, 2022
Mar 23, 2022Facility evaluation reportCase Management - IncidentReport on file

Type of visit: Case Management - Incident

Licensing Program Analysts (LPA), Dina Alviso is conducting a case management inspection, on 3/23/22, at approximately 10:00am, and met with Administrator John Wotring. The case management is to obtain more information on a resident incident reported by the facility Administrator. The LPA spoke with the Administrator and reviewed the incident and how the incident has been addressed. The Administrator will submit the additional information requested by the LPA during the discussion regarding the resident incident. The Administrator stated he will be conducting an Elder Abuse Training with all staff, and will submit proof of training to the Licensing office. Per LPA's review, Administrator has reported the incident to all agencies as required, and completed and submitted all required report forms. There are no deficiencies cited today.the state’s words, verbatim · CDSS document, Mar 23, 2022
Mar 18, 2022Complaint investigation reportUnsubstantiated

Allegation investigated: Lack of supervision resulting in resident injury and possible death

Licensing Program Analyst (LPA) Dina Alviso conducted a complaint inspection, on 3/18/22, and met with Administrator John Wotring. LPA interviewed five (5) staff, and reviewed resident files. The LPA interviewed other parties in relation to the complaint investigation. The investigation revealed that R1 was a fall risk, and was on a fall risk care plan. R1 was a resident who loved to walk, move around the facility, and was a resident who loved talking a lot. R1 used a walker to ambulate but would at times forget to use it, and staff stated they would bring the walker to R1 when needed, and remind R1 that they needed to use it for walking. R1 also used a wheelchair on days they felt more tired than usual. Per staff, R1 was said to use the walker most days, and at times when R1 didn't have the walker, staff reminded R1 to use it, and R1 would get mad at staff when they did this. Staff stated that one time R1 was upset and didn't want staff assistance, R1 was put in a wheelchair, and R1 pushed theirself out the door by using their feet mostly; Staff watched R1 from the doorway, after a short while the staff was able to assist R1 and redirect R1 back inside. Continued on LIC9099C... Unsubstantiated Per review of R1's care plan, and per interviews with staff, R1 was a fall risk, and was on a fall risk care plan but R1 was not on a one to one care staff need. R1 was assessed by facility staff to be a fall risk due to medical documentation and personal history obtained from the Power of Attorney (POA). R1 was supervised, and care needs met, per staff interviews, and LPA's interview with other party(s) related to the investigation. Per LPA's file review, upon R1's admittance into the facility, there is documentation identifying R1 as a fall risk, and information provided regarding falls/falling stating that there is no way to ensure a fall never happens but to ensure a general level of supervision to residents, and that staff will strive to keep a resident from falling, and that even with total supervision of a resident, this may not prevent a resident from falling, This document is signed by the POA of the resident. Per interview with (S1 and S2) R1 had a fall on 2/12/22 as R1 had left the dining room , and walked into the center hallway. Staff (2)RN who was doing paperwork in the dining area heard R1 fall, and rushed out to assess R1, other staff assisted as needed. Staff assessed R1 as having hit their head which resulted in an injury, and contacted 911 immediately; 911 was contacted due to the resident's sustained head injury, and medication the resident was on. Per interview with staff, the 911 emergency medical services (EMS) arrived quickly, and medical attention for R1 was obtained about 10 minutes after the incident occurred. There was differing information obtained from reporting party regarding the allegation. There was no obtained information by the LPA to support the allegation, Lack of supervision resulting in resident injury and possible death. Based on LPAs observations, record reviews, interviews with staff, interviews with other party(s), and conflicting information obtained from other related party(s), there is insufficient information to prove or disprove the allegation of Lack of supervision resulting in resident injury and possible death. Although the allegation may have happened or is valid, there is not a preponderance of evidence to prove the alleged violation did or did not occur, therefore the allegation is Unsubstantiated. No citations/deficiencies. Exit interview conducted with John Wotring, Administrator. Per interview with staff, the 911 emergency medical services (EMS) arrived quickly, and medical attention for R1 was obtained about 10 minutes after the incident occurred. Per interviews, and file reviews, the resident went out 911, on 2/12/22, after having a fall that resulted in a head injury. There was differing information obtained from reporting party regarding the allegation. There was no obtained information by the LPA to support the allegation per the investigation by the LPA. Based on the interviews, record/document reviews, and related information obtained during the investigation, the allegation, Facility failed to seek timely medical attention, is Unfounded. We have found that the complaint allegation was unfounded, meaning that the allegation was false, could not have happened and/or is without a reasonable basis. No citations/deficiencies. Exit interview conducted with John Wotring, Administrator.the state’s words, verbatim · CDSS document, Mar 18, 2022 · control 21-AS-20220215152441

33 of 50 beds were occupied at the September 1, 2022 state visit — a count on that day, not an opening.

License holder

Primrose Alzheimer's Living Inc., licensed since 2019.

The state’s totals for this licenseSince 2019, as the state’s facility page counts them
State visits on file
11
Total complaints
2
Substantiated allegations
1
Type A citations
2
Type B citations
0

These are the state’s own totals for this license since 2019, per CDSS records. The state counts them apart from the documents above, and they can differ from what those documents show; the documents say what each visit found. One complaint can contain several allegations.

Compare with homes the same size
This homeTypical
Type A citations20
Type B citations01
Substantiated allegations12
Total complaints26

“Typical” is the statewide median for licensed homes this size. It does not adjust for years licensed, and older licenses have had more visits and reports. The median is across the 1,354 licensed larger communities (16+ beds) in the state record. The figures compared are the state’s totals, not the documents.

What the state’s words mean
Routine visita visit the state records as “Required” — a scheduled visit, not one made in answer to a complaintSubstantiatedthe state found the allegation more likely true than notUnsubstantiatedthere was not enough evidence to prove a violation occurred — not a finding of wrongdoingUnfoundedthe evidence showed the allegation was false, could not have happened, or had no reasonable basisType A citationa violation that poses an immediate risk to health, safety or personal rights if it is not correctedType B citationa violation that could become a risk if not corrected, or one involving records, resources or required services

CDSS citation definitions (PDF) ↗ · CDSS complaint outcomes ↗

An “unsubstantiated” complaint is not a finding of wrongdoing — it means the state investigated and could not confirm the allegation. Outcome words are the state’s own; we never grade, score, or color a record, and we publish no reviews — the state’s dated documents stand in their place.

Open CDSS facility search ↗Report a record errorOperate this home? Respond or correct, free →
Frequently asked questions

A citation does not make a home unsafe, and an empty file does not make a home good.

Quick answers about Primrose Alzheimer's Living

Is Primrose Alzheimer's Living licensed?

The state lists this license as “Licensed,” per CDSS records as of October 26, 2026.

How many residents is Primrose Alzheimer's Living licensed for?

50 residents — a large community, per CDSS records as of October 26, 2026.

Has Primrose Alzheimer's Living been cited?

2 Type A and 0 Type B citations since 2019, per CDSS records as of October 26, 2026. Those records count 11 state visits over the same years.

Is Primrose Alzheimer's Living still open?

This license was on the CDSS roster as of November 11, 2026.

What does Primrose Alzheimer's Living cost?

$8,250 a month to start — listed by the home on Seniorly · September 9, 2026.

The home lists this starting rate on Seniorly, seen September 9, 2026.

Among 6 other homes of a similar licensed size in Santa Rosa that publish a starting rate, the middle half runs $4,430 to $5,595 a month, and the middle figure is $4,895 (n = 6 other homes publishing a starting rate).

Each of those is a home’s own published figure, gathered on its own date between September and October 2026 — not an average of ours, and not a survey. Similar size means small and mid-size homes counted together, and large communities counted on their own, because they are different markets.

A home outside the band is not overcharging or underpricing: a starting rate covers different things in different homes, which is the first thing to ask about.

The price is made in the phone call. Nothing here is a quote, an offer or a discount.

A starting rate is the room and the base care. California homes commonly bill care levels, medication management, supplies, transport and a second person in the room as extras. Many also charge a one-time fee at move-in. Ask for that list in writing before anything is signed.

Only prices a home put out itself count here: its own website, a listing it supplied, or a price a listing site says the home confirmed. Prices a site shows without saying where they came from are left out.

Does Primrose Alzheimer's Living take Medi-Cal?

On Medi-Cal’s Assisted Living Waiver: this home is not on the DHCS participation list dated October 1, 2026. Ask the program about current options. The waiver pays for care services, not room and board.

Who holds the license?

The license is held by Primrose Alzheimer's Living Inc., per CDSS records as of October 26, 2026.

Is there a hospital nearby?

Kaiser Foundation Hospital - Santa Rosa is 2 miles away in a straight line, per the CDPH licensed-hospital list dated September 16, 2026. See licensed care homes near it.

Can Primrose Alzheimer's Living keep a resident on hospice?

Hospice care is approved on this license, covering up to 8 residents, per CDSS records as of October 26, 2026.

Primrose Alzheimer's Living license and inspection record

  • Name on the license: “PRIMROSE ALZHEIMER'S LIVING INC”, per the CDSS roster as of May 25, 2025.
  • License #496803764. The state lists this license as “Licensed,” per CDSS records as of October 26, 2026.
  • Licensed for 50 residents — a large community, per CDSS records as of October 26, 2026.
  • Licensed to Primrose Alzheimer's Living Inc., per CDSS records as of October 26, 2026.
  • First licensed in 2019, per CDSS records as of October 26, 2026.
  • 11 state inspection visits since 2019, per CDSS records as of October 26, 2026.
  • 2 Type A and 0 Type B citations on file since 2019, per CDSS records as of October 26, 2026. The same records count 11 state visits in that period.
  • 2 complaints and 1 substantiated allegation on file since 2019, per CDSS records as of October 26, 2026. One complaint can carry several allegations.
  • The most recent state visit on file is May 26, 2026, per CDSS records as of October 26, 2026.
Type A citationa violation that poses an immediate risk to health, safety or personal rights if it is not correctedType B citationa violation that could become a risk if not corrected, or one involving records, resources or required services

California writes these definitions for every licensed home, not for this one. CDSS citation definitions (PDF) ↗

See the state’s own record

Nearby

Other homes nearby

Licensed homes near this one in Sonoma County, most information on file first. Every listed home appears on the same terms.

  • Map

    Santa Rosa · 0.1 mi

    Marian House for Seniors

    Small home · licensed for 6

    Starting rate

    $4,800 a month to start

    Listed by the home on Seniorly · September 9, 2026

    On the state record

    • Wheelchair: on the state record
    • Hospice: on the state record
  • Map

    Santa Rosa · 0.4 mi

    Hanna House Ridley

    Mid-size home · licensed for 28

    Starting rate

    $6,450 a month to start

    Listed by the home on Seniorly · September 9, 2026

    On the state record

    • Wheelchair: on the state record
    • Dementia: on the state record
    • Hospice: on the state record
  • Map

    Santa Rosa · 0.8 mi

    Clover Senior Care

    Small home · licensed for 6

    Starting rate

    $7,500 a month to start

    Listed by the home on Seniorly · September 9, 2026

    On the state record

    • Wheelchair: on the state record
    • Dementia: on the state record
    • Hospice: on the state record
    • Bedridden: on the state record
  • Map

    Santa Rosa · 0.4 mi

    Hershey Senior Care

    Small home · licensed for 6

    Estimated starting rate

    $6,700 a month to start

    Covelight estimate · likely $5,500–$8,250

    On the state record

    • Wheelchair: on the state record
    • Dementia: on the state record
    • Hospice: on the state record
    • Bedridden: on the state record
  • Map

    Santa Rosa · 0.8 mi

    Sarah's Senior Residential Care

    Small home · licensed for 6

    Estimated starting rate

    $5,100 a month to start

    Covelight estimate · likely $4,150–$6,300

    On the state record

    • Wheelchair: on the state record
  • Map

    Santa Rosa · 0.8 mi

    Wild Rose Living

    Small home · licensed for 6

    Estimated starting rate

    $5,700 a month to start

    Covelight estimate · likely $4,700–$7,050

    On the state record

    • Wheelchair: on the state record
    • Dementia: on the state record
    • Hospice: on the state record

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Santa Rosa · Licensed for 50

(707) 578-8360

From the state licensing record · October 26, 2026

From the home’s website, primrosealz.com:

ljh@primrosealz.com · admissions email · seen October 5, 2026

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